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Wensum
Wensum have a distinguished history as a manufacturer, designer and supplier of bespoke, high quality corporate wear for some of the world’s best-known brands. However, with an increasing demand for cheaper products and smaller orders, and many competitors offering off-the-peg solutions, Wensum found themselves missing out in a shifting market.
Wensum’s response was to create a collection of stylish, premium quality garments that could quickly be supplied from stock and customised to suit. We were appointed to develop a sophisticated brand that communicated the high quality and the excellent value of the offer.
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A mark of quality
We designed a classic brandmark, which built on Wensum’s heritage, yet had a distinctly modern feel to engage with old and new customers alike.
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Attention to detail
As a bespoke uniform supplier, well-crafted details and top quality finishes were essential. The new brand reflected the high level of care that went into the creation of each garment.
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Royal livery tailors
A royal warrant from the Queen is a great privilege, and a mark of distinction and success. The new brand proudly displays Wensum’s warrant, immediately communicating the premium quality of its offer.
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Showcasing The Collection
For a uniform retailer, how the clothes are displayed is of utmost importance. We sourced models and locations, and art directed the photographs to ensure we got the best shots possible for The Collection’s brochure suite.
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Brochure collection
The brochure suite we designed focused on showcasing the clothing collection with clarity and sophistication. Each brochure reflected the exacting standards of Wensum’s offer, yet didn’t alienate potential customers looking for high value products.
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Customer engagement
Distinctive cards showcased Wensum’s new collection to new and old customers with a retail fashion focus.
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Internet showcase
We developed an online version of the brochure suite in an easy-to-navigate website, ensuring the carefully crafted, yet off-the-peg clothing range was displayed to its full potential and in line with the brand values.
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Understated quality
Every aspect of the brand was finished to an exceptional high standard building the Wensum brand at every customer touchpoint.
